Fall 2016 | ASH 145
Instructor Information
Dr. Tracy Bridgeford
Office: ASH 192D
Office Phone: 402-554-3312
Office Hours:
Mondays 2:00-3:00 and by appointment

For an explanation of my grading philosophy, click here.

Evaluation of Performance & Grading

Grades are given on a 5-point scale. Scores indicate the level of competency your work shows. Each assignment described on this page (both individual and collaborative) are worth five points each. I do not necessarily just add up the points and determine a final score (grade). In determining a final grade, I like to notice factors such as improvement in thinking process, design, and articulation of design choices as affecting the final grade. I make each assignment worth 5 points (as opposed to weighted averages, for example) because I want you to consider a one-page memo or a one-sheet design as equally important as a ten-page website. I believe that design always matters no matter how big or little a document is.

Assignments will be given two scores based on each guideline described below. Scores range from 1 (lowest) and 5 (highest).

  1. Excellent (5)
  2. Good (4)
  3. Needs Improvement (2 or 3)
  4. Major Problems (1)


Courses assignments will be evaluated in two ways.

  1. The quality of the design as a document (print or digital artifact)
  2. The ability of the designer to identify the design problem and justify design decisions.

These guidelines outline what constitutes competence. Competence is coming to class and doing the work. Competence is what everyone else can do. Competence is what is done when one doesn’t want to work very hard. Competence is C work. Competence is merely completing the assignment with no effort to go beyond competent expectations. Exceptional or superior work (4 and 5) involves work that extends beyond what is merely required to complete the assignment.

Documents (print or digital)

Documents will be given a score based on the document design guidelines below. One or more guideline can affect a grade higher or lower overall.

See Evaluation Rubric here

Written Justification

Justifications will be given a score based on guidelines for writing. One or more guideline can affect a grade higher or lower overall.

Score 3: Competent Level

  • Designer(s) competently justifies design decisions, using appropriate design language
  • Designer(s) competently demonstrates knowledge of the design situation through interpretation of context by paying close attention to the purpose, audience, and situation
  • Designer(s) competently challenges herself
  • Designer(s) competently focuses discussion of design
  • Designer(s) writes competently, editing and proofreading as expected for a 4000-8000 level course.

Some documents associated with the class and all assignments will be submitted through Dropbox is a document repository that I use for course materials and student files and documents. You will need to create an account at in order to submit your assignments. This account is free. In dropbox, I created a course folder called Information Design Fall 2016, which contains course documents and student files. You will receive an invitation from dropbox to join this folder. Once you've accepted the invitation, you will be able to see and access this folder.

I created a folder for each of you within the course folder. Each of these folders will contain other folders for each assignment with a "Ready for Grading" folder within each. I will assume that any documents placed into the Ready for Grading folder are ready for grading. You are welcome to save any other documents in this space. Please do NOT delete any documents in the course folder or the Ready for Grading folders.

In order to ensure that all students have access to the course documents in dropbox, I will have to share the entire course folder with everyone, which means that everyone will have access to everyone else’s folder. We will work on the honor system, which says that no one will go into anyone else’s folder without permission.

Students with Disabilities

Accommodations are provided for students with registered disabilities.

For more information contact Services for Students with disabilities:

Kate Clark, Disability Services Coordinator
UNO Disability Services
6001 Dodge Street, EAB 117
Omaha, NE 68182
Phone (402) 554-2872, TTY (402) 554-3799, Fax (402) 554-6015
©2016 Tracy Bridgeford