Assessment for Grading

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Courses assignments will be evaluated in two ways. 1) the quality of the design as a document (print or digital artifact) and the ability of the designer to justify design decisions. Each method is described below.

These guidelines outline what constitutes competence. Competence is coming to class and doing the work. Competence is what everyone else can do. Competence is what is done when one doesn’t want to work very hard. Competence is C work. Competence is merely completing the assignment with no effort to go beyond competent expectations. Exceptional or superior work (As and Bs) involves work that extends beyond what is merely required to complete the assignment.

Documents (print or digital) will be given a score based on the document design guidelines below. One or more guideline can affect a grade higher or lower overall.

Design Principles

Score 3: Competent Level

  • Design demonstrates competent attention to the design problem, which includes purpose, audience, and situation
  • Design demonstrates competent application of the principles of design, including similarity, contrast proximity, alignment, order, and enclosure.
  • Design demonstrates competent understanding of the design conventions of the document
  • Design demonstrates competent technical skills with the appropriate software
  • Design demonstrates competent attention to readability and legibility issues

Score 3: Competent Level

  • Designer(s) competently justifies design decisions, using appropriate design language
  • Designer(s) competently demonstrates knowledge of the design situation through interpretation of context by paying close attention to the purpose, audience, and situation
  • Designer(s) competently challenges herself
  • Designer(s) competently focuses discussion of design
  • Designer(s) writes competently, editing and proofreading as expected for a 4000-8000 level course.



Design downloaded from free website templates.